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Category: Marketing

Branding for Small Business: How Consistent Are You?

July 16, 2019 Rob Coleman

Ask 20 people for the definition of “brand” and you might get at least 15 different answers. So, before I…

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Posted in: Marketing

Business Writing: Stay Focused On Your Customer With A Buyer Persona

June 11, 2019 Rob Coleman

You’ve got something to sell and it’s time to produce some world-class marketing copy. Don’t start typing just yet. Yes,…

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Posted in: Marketing, Writing

Recent Posts

  • Branding for Small Business: How Consistent Are You?
  • When Ads and Headlines Don’t Go As Planned
  • Business Writing: Stay Focused On Your Customer With A Buyer Persona

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