Our broadest service begins with an audit. In our communications auditing process, we ask a lot of questions. Our situational analysis will help us fully understand your program and be the basis of our audit.
This is a scaled-down version of the auditing service. A limited-scope consultation will focus only on the areas of your communications and marketing programs that are of concern to you.
Maybe you are just looking for training for your crisis communications team, or media training for your executive team, or coaching for your writers or event planners. A half-day or full-day training session may be just what you need.
It is imperative that an organization has a strong corporate communications plan. The following are our areas of emphasis:
Corporate Branding: Branding defines who you are, your products, your message, and your overall goal to the general public. How are you defined in the public square? The corporate communications department creates favorable association surrounding and builds a positive and respected reputation internally and externally.
Organizational Identity: Identity refers to the uniqueness of the organization. A corporation’s image and reputation are aspects of branding, with an emphasis on the characteristics of the corporation, and what its employees, customers and investors believe are central and distinctive.
Corporate Reputation: The reputation of a corporation is integral to its success…or failure. It is imperative that the corporate communications department builds and maintains the company’s reputation to ensure it has a long and prosperous future.
Crisis Communications: Crisis communications deal with any public challenge that has the potential to damage the corporation’s reputation and image. Challenges can come in the forms of customer complaints, media inquiries, accidents, harm to people, property or the environment, criminal allegations, and more. A full plan must be developed in advance of a crisis if a company is to deal with it properly.
Marketing & Sales
We will analyze these primary components of most marketing programs.
Search Engine Optimization
Social Media Marketing
Are these strategies contributing to your overall sales? Are they generating leads? Which tools are working, and which ones are you not yet using?
What types of publishing is your organization using to deliver your message?
Print publications are shrinking in popularity as reading habits continue swinging toward computers and mobile devices, yet there are still many ways to use them with great impact.
Digital communications are delivered in many ways:
- Digital magazines
- White papers
- And much more.
Is your print and digital publishing effectively delivering your message in the best format?
We recently developed the new lawn care service website for Absolute Green Landscaping.
Internal communication takes place across all levels and organizational units of a business. Building a strategy requires focus on two types of internal communication:
Vertical communication occurs within the formal organizational hierarchical structure.
Horizontal communication occurs when the transmission of information is between people within the same level of the organizational hierarchy.
The channels and techniques of communicating horizontally and vertically will vary. Are you using the right ones? Is your messaging hitting the right targets within your organization?
Leadership seems to comprise of nearly infinite characteristics. When we review your communications leadership team, we assess four main areas:
Organizational Development and Engagement
A high-performance environment requires internal development. The people within your organization should be growing and developing their knowledge, skills and abilities. The environment created by leaders must allow staff to grow personally and professionally through training and mentoring. Company leaders’ role is to inspire and engage their people. The inability to do this could lead to reduced morale and lesser prosperity.
In our leadership training, we will discuss the key questions that every manager and executive should be asking.
Productivity and Goal Setting
Challenge yourself and challenge your people with lofty yet achievable goals. We evaluate your process for setting short-term goals and how these goals and achievements are working to help you attain your long-term goals. Do your goals align with your company vision and mission?
Are your people being properly rewarded for improving themselves and the organization? Does your staff feel empowered to think creatively and strive for continuous improvement? Have you created an environment where team members have the confidence to voice their opinions and concerns? Is feedback occurring in a regular and timely fashion?
From the top down, efficiency in the day-to-day operations of the company adds value to the company and must not be a barrier to productivity. Performance will suffer without a solid foundation for how things are done and a clear directive for what is expected. A clear process and timeframe for tasks and projects needs to be clearly communicated and mutually agreed.
What corporate events are you operating? Meetings, conventions, banquets, staff outings, trade shows, social events? How do you manage your budgeting, schedules and timelines, site selection, food, transportation, activities, speakers and keynotes, multimedia, arranging for equipment and facilities, managing risk, and developing contingency plans? Don’t jump in without a comprehensive game plan.