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The Gwinnett Media Blog

Branding for Small Business: How Consistent Are You?

July 16, 2019 Rob Coleman

Ask 20 people for the definition of “brand” and you might get at least 15 different answers. So, before I…

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Posted in: Marketing

When Ads and Headlines Don’t Go As Planned

July 1, 2019 Rob Coleman

If you don’t work at these newspapers, you probably got a good laugh out of these headlines. And if you…

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Posted in: Advertising, Humor

Business Writing: Stay Focused On Your Customer With A Buyer Persona

June 11, 2019 Rob Coleman

You’ve got something to sell and it’s time to produce some world-class marketing copy. Don’t start typing just yet. Yes,…

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Posted in: Marketing, Writing

Why Do We Love to Pronounce Things Dead?

May 22, 2019 Rob Coleman

I enjoy staying up to date on communications industry news by reading my favorite blogs, but I’ve been noticing an…

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Posted in: Uncategorized

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