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Month: July 2019

Branding for Small Business: How Consistent Are You?

July 16, 2019 Rob Coleman

Ask 20 people for the definition of “brand” and you might get at least 15 different answers. So, before I…

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Posted in: Marketing

When Ads and Headlines Don’t Go As Planned

July 1, 2019 Rob Coleman

If you don’t work at these newspapers, you probably got a good laugh out of these headlines. And if you…

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Posted in: Advertising, Humor

Recent Posts

  • Branding for Small Business: How Consistent Are You?
  • When Ads and Headlines Don’t Go As Planned
  • Business Writing: Stay Focused On Your Customer With A Buyer Persona

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